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Netta’s Work History


I recently was part of a team that led the creation of RMDY Health’s digital health platform + apps. I am passionate about data-driven insights, behavior science in digital health and collaborative team work.

Below is a summary of my work/study experience. You can check out my Linkedin here or my CV here.


Recanati Tel Aviv University Business School - MBA, Organizational Behavior - 2016

Wesleyan University - BA, Economics and Psychology - 2010

+ short coursework: Google Developers’ Crash Course for Machine Learning; Irrational Behavior (Dan Ariely); Organizational Analysis (Daniel McFarland); Design Thinking for Business Innovation (Jeanne Liedtka)

+ Art coursework: Intro to Painting; Intro to Ceramics; Intro to Paper Mache; Intro to Woodworking


I've lived & worked in 4 countries across 3 continents: USA, Israel, Spain, and Portugal. I have traveled to 28 countries.

I speak 4 languages: English (native), Hebrew (native), Spanish (advanced) and Portuguese (conversational)

I have worked both in the financial/consulting sector and the digital health field, spanning roles in data analysis, product management, research, business development and project management.

My accomplishments include:

  • Bringing a digital health platform conception to market, and taking it to 50,000 customers (and growing!)

  • Building a product team, instilling the culture of a product-oriented organization, and managing a product/dev/account team across 3 continents

  • Building a BI/AI/MI framework from the bottom up

  • Product managing an interactive financial simulator to help explain complex financial products to consumers for Modelity

  • Building an account management process, from the ground up for Keywee

  • Landing an additional $3M engagement with top client and leveraging a proprietary dataset to perform custom analytics to drive profitability and growth among card issuers, for Argus

work experience

  • Data analysis / visualization: SAS, SPSS, SQL, PowerBI, Tableau, Azure Machine Learning Studio

  • Analytics: Google Analytics, Excel, Crashlytics

  • Product Management (Agile): TFS, Trello, Asana, Aha!, Jira, Balsamiq, PMP Training

  • Human-centered design: Personas, Rapid prototyping, Usability tests

  • Design/Web Design: InVision, Wordpress, Squarespace, Wix, Adobe In-Design/Photoshop


I have spent the past few years developing projects that challenge my curiosity and push forward the empowerment of women.

KnoWhere Utopia, Open Studio, Co-Artist, Mute Gallery, Lisbon, Portugal. Developed and presented our interactive project and interviews about the topic of Utopia.

Women’s Circle, Founder, Tel Aviv, Israel: Bi-monthly gathering where women lead a few sessions on a topic of their choice (female guest lecturers, etc.)

Pinch Women’s Event, Co-Organizer, Tel Aviv, Israel: Evening of lectures for 50+ female participants

Weekend Women’s Getaway, Co-Organizer, Cape Town, South Africa: Weekend of workshops for 20 guests