DIRECTOR OF PRODUCT
I recently was part of a team that led the creation of RMDY Health’s digital health platform + apps. I am passionate about data-driven insights, behavior science in digital health and collaborative team work.
Recanati Tel Aviv University Business School - MBA, Organizational Behavior - 2016
Wesleyan University - BA, Economics and Psychology - 2010
+ short coursework: Google Developers’ Crash Course for Machine Learning; Irrational Behavior (Dan Ariely); Organizational Analysis (Daniel McFarland); Design Thinking for Business Innovation (Jeanne Liedtka)
+ Art coursework: Intro to Painting; Intro to Ceramics; Intro to Paper Mache; Intro to Woodworking
I've lived & worked in 4 countries across 3 continents: USA, Israel, Spain, and Portugal. I have traveled to 28 countries.
I speak 4 languages: English (native), Hebrew (native), Spanish (advanced) and Portuguese (conversational)
I have worked both in the financial/consulting sector and the digital health field, spanning roles in data analysis, product management, research, business development and project management.
My accomplishments include:
Bringing a digital health platform conception to market, and taking it to 50,000 customers (and growing!)
Building a product team, instilling the culture of a product-oriented organization, and managing a product/dev/account team across 3 continents
Building a BI/AI/MI framework from the bottom up
Product managing an interactive financial simulator to help explain complex financial products to consumers for Modelity
Building an account management process, from the ground up for Keywee
Landing an additional $3M engagement with top client and leveraging a proprietary dataset to perform custom analytics to drive profitability and growth among card issuers, for Argus
Data analysis / visualization: SAS, SPSS, SQL, PowerBI, Tableau, Azure Machine Learning Studio
Analytics: Google Analytics, Excel, Crashlytics
Product Management (Agile): TFS, Trello, Asana, Aha!, Jira, Balsamiq, PMP Training
Human-centered design: Personas, Rapid prototyping, Usability tests
Design/Web Design: InVision, Wordpress, Squarespace, Wix, Adobe In-Design/Photoshop
SKILLS AND TOOLSET
I have spent the past few years developing projects that challenge my curiosity and push forward the empowerment of women.
KnoWhere Utopia, Open Studio, Co-Artist, Mute Gallery, Lisbon, Portugal. Developed and presented our interactive project and interviews about the topic of Utopia. www.knowhereutopia.com
Women’s Circle, Founder, Tel Aviv, Israel: Bi-monthly gathering where women lead a few sessions on a topic of their choice (female guest lecturers, etc.)
Pinch Women’s Event, Co-Organizer, Tel Aviv, Israel: Evening of lectures for 50+ female participants
Weekend Women’s Getaway, Co-Organizer, Cape Town, South Africa: Weekend of workshops for 20 guests