DIRECTOR OF PRODUCT
I am currently the Director of Product Innovation at Carelon Digital Platforms Israel (formerly Anthem Israel), leading a star product team that’s creating and scaling digital health technologies into a Fortune 30 company. As employee #2, I helped set up the product-driven Carelon Israel office. Previously I was part of a team that led the creation of RMDY Health’s digital health platform + apps. I am passionate about data-driven insights, behavior science in digital health and collaborative team work.
Below is a summary of my work/study experience. You can check out my Linkedin here or my CV here.
EDUCATION
Recanati Tel Aviv University Business School - MBA, Organizational Behavior - 2016
Wesleyan University - BA, Economics and Psychology - 2010
+ short coursework: Certified Product Strategist (Section4); Design Thinking Practitioner (Discovers) Google Developers’ Crash Course for Machine Learning; Irrational Behavior (Dan Ariely); Organizational Analysis (Daniel McFarland); Design Thinking for Business Innovation (Jeanne Liedtka)
+ Art coursework: Intro to Painting; Intro to Ceramics; Intro to Paper Mache; Intro to Woodworking
GLOBAL CITIZEN
I've lived & worked in 4 countries across 3 continents: USA, Israel, Spain, and Portugal. I have traveled to over 30 countries.
I speak 4 languages: English (native), Hebrew (native), Spanish (advanced) and Portuguese (conversational)
I have worked both in the financial/consulting sector and the digital health field, spanning roles in data analysis, product management, research, business development and project management.
My accomplishments include:
Building up an Innovation Center and Product Team from 0 (Employee #2). Team of 45 and growing.
Driving multiple product-oriented multi-million dollar projects into a Fortune 30 company, managing everything from business and market analysis, product-market fit, and design partnership with digital health startups for Carelon Digital Platforms Israel
Discovered selected startup partner and working with leadership and operational teams across Elevance (formerly Anthem) and Carelon to build up the first enterprise award-winning digital care management platform, digitizing the capabilities of over 10,000 nurses. Some press here, here, and here.
Concierge Care & Concierge Care Lite each won the Platinum eHealthcare Leadership Award in 2022 and 2023, respectively, for Best Care/Disease Management. Concierge Care also won the OHAP Pinnacle Award, Silver for Best Mobile App (eHealthcare, 2023) and Quarterfinalist in Consumer Wellness Digital Health Awards 2023.
Bringing a digital health platform conception to market, and taking it to 50,000 customers (and growing!) at RMDY (acq. by OptimizedRx)
Building a product team, instilling the culture of a product-oriented organization, and managing a product/dev/account team across 3 continents for RMDY
Building a BI/AI/MI framework from the bottom up at RMDY (acq. by OptimizeRx)
Product managing an interactive financial simulator to help explain complex financial products to consumers for Modelity
Building an account management process, from the ground up for Keywee
Landing an additional $3M engagement with top client and leveraging a proprietary dataset to perform custom analytics to drive profitability and growth among card issuers, for Argus (acq. by Verisk)
work experience
Data analysis / visualization: SAS, SPSS, SQL, PowerBI, Tableau, Azure Machine Learning Studio
Analytics: Google Analytics, Excel, Crashlytics
Product Management (Agile): Figma, Monday, TFS, Trello, Asana, Aha!, Jira, Balsamiq, PMP Training
Human-centered design: Personas, Rapid prototyping, Usability tests
Design/Web Design: InVision, Wordpress, Squarespace, Wix, Adobe In-Design/Photoshop
SKILLS AND TOOLSET
I have spent the past few years developing projects that challenge my curiosity and push forward the empowerment of women.
WHII Women’s Health Conference, Steering Committee & Speaker, Tel Aviv, Israel
Women of Wearables Tel Aviv, Ambassador, Tel Aviv, Israel: FemTech 101 Tel Aviv meetups; WoW blog
KnoWhere Utopia, Open Studio, Co-Artist, Mute Gallery, Lisbon, Portugal. Developed and presented our interactive project and interviews about the topic of Utopia. www.knowhereutopia.com
Women’s Circle, Founder, Tel Aviv, Israel: Bi-monthly gathering where women lead a few sessions on a topic of their choice (female guest lecturers, etc.)
Pinch Women’s Event, Co-Organizer, Tel Aviv, Israel: Evening of lectures for 50+ female participants
Weekend Women’s Getaway, Co-Organizer, Cape Town, South Africa: Weekend of workshops for 20 guests