Techie Reads

I’ll be posting here about interesting companies and articles I’ve read related to health and technology, specifically related to women’s health & hospital at home.

How Instagram Will Help the Rise of FemTech

One of the characteristics of the FemTech space is that companies are targeting consumers directly. This DTC (direct-to-consumer) approach is leading to very cool marketing techniques by companies and organizations in or promoting the FemTech space. Leading FemTech companies have cool Instagram accounts, active twitter accounts, YouTube channels, podcast channels, and are even including customers in their user testing.

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Netta Levran
Who will drive the (slow) introduction of more hospital-at-home services?

Insurance companies (payers) are great candidates for supporting hospital at home because they have an incentive to keep patients out of care and reduce their costs. In pure economic terms, hospitals, doctors, & clinics make more revenue the longer their patients are in care. In the US private insurers pay about 80% of their revenues to providers and in 2018 the total direct written premiums by private insurers reached over $870 billion. By working with providers and pushing for more value-based care payment plans, insurers have the potential to become advocates for more hospital-at-home services.

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Netta Levran
How will AI-Triage Tools help reduce 70% of unnecessary ER visits?

According to the Agency for Healthcare Research and Quality (AHRQ) the vast majority of the 142.8 Million ER visits in 2015 were "treat and release" and did not result in admission to the hospital.

  • Only 3.3% of the 30 Million ER visits by patients 0-18 resulted in admission to the hospital.

  • Only 11.0% of the 86.1 Million ER visits by patients 19-64 resulted in admission to the hospital.

  • Only 34.1% of the 26.7 Million ER visits by patients 65+ resulted in admission to the hospital.

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Netta Levran
Day 3 at WHII: We're going to be waiting a while for VCs or pharma to invest in women's health

Takeaways from Day 3:

  • As cannabis market is currently very hyped & 27% of cannabis companies have women executives, it looks like there is a potential for much needed research and innovation for cannabis related female products

  • Doesn't look like male-led VCs or pharma companies are going to start investing in femtech very soon

  • The emerging market is growing but VCs are not investing because it's longer term

  • We need to completely reinvent sexual wellness solutions for women (particularly those having painful sex) and it's necessary to take a "for women by women" approach

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Netta Levran
Day 2 at WHII: Women need to leap-frog over the system and invest in women's health

My key takeaways from Day 2:

  • Women are not like men when it comes to basically everything that has to do with health and medicine

  • Women (and men) need to come together to push forward inclusive research & products to leap-frog in women's health and close the gap

  • We need to get more investment into the field, whether it be from women or crowdfunding and stop waiting for the system

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Netta Levran
Women's Health, Products, Diagnosis

With the big $10M raised by DotLab lats week, I took a deeper look at some of the interesting things happening in the women's health "Diagnostic" side of things. Although most of the products are still under development, here are some of the startups in the field:

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Netta Levran
The Future of Sound

Sound plays an integral part of our surroundings and environment. It's been getting more and more attention, and in the past year or so a whole field of voice UX for apps (not just in the health world) has been taking off. Below are a few articles I found interesting to think about - how sounds can improve medical teams' work in hospital, the future of hearing aids, and the future of hearable technology in general.

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Netta Levran
Wearables -- Sweat, EKG, and Fertility Tracking

With the announcement of Apple WatchOS 6’s period cycle tracker, I found myself reading a bit more about the Apple Watch as well as other wearable sensors in developments. This IEEE Spectrum article gives a peak into the future of wearables (not just wrist bands). I’m hoping that in the relatively near future we’ll be able to find technologies found in the Ava bracelet, EMBR Wave, and other wearables all in one band.

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Netta Levran
Tampon Innovations and Taxes

Tampon-news has been increasing recently. I was surprised to learn that in Europe, although tampons are used by women and placed inside their body, they are less regulated than band-aids and hand sanitizer because they are considered to be personal care products and not medical devices. Due to little product differentiation, women are unlikely to switch tampon brands, and most continue to use the first brand they used as a young women.

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Netta Levran
FemTech to Become a $50 Billion Industry by 2025

The FemTech space is projected to become a $50 billion industry by 2025 (PR Newswire). Although only $400 million was invested in 2018, the next few years are expected to be BIG years for the FemTech industry. I wasn't able to read the study (it costs almost $5,000), but you can check out the summary here.


With all this Buzz, I wanted to post some interesting pieces summarizing and discussing the FemTech space in general.

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Netta Levran
Hospital at Home -- More Technical Details

Hospital at Home -- More Technical Details

Mission Control Room for Hospital's at Home (Neo.Life): The author writes about her step-mom's experience with Medically Home (formerly Clinically Home). In less than two hours, "a nurse practitioner, a nurse, and an emergency medical technician arrived to get her room set up — complete with a hospital bed, an IV, and monitors like you’d find in an intensive-care unit."

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Netta Levran