One of the characteristics of the FemTech space is that companies are targeting consumers directly. This DTC (direct-to-consumer) approach is leading to very cool marketing techniques by companies and organizations in or promoting the FemTech space. Leading FemTech companies have cool Instagram accounts, active twitter accounts, YouTube channels, podcast channels, and are even including customers in their user testing.Read More
Insurance companies (payers) are great candidates for supporting hospital at home because they have an incentive to keep patients out of care and reduce their costs. In pure economic terms, hospitals, doctors, & clinics make more revenue the longer their patients are in care. In the US private insurers pay about 80% of their revenues to providers and in 2018 the total direct written premiums by private insurers reached over $870 billion. By working with providers and pushing for more value-based care payment plans, insurers have the potential to become advocates for more hospital-at-home services.Read More
According to the Agency for Healthcare Research and Quality (AHRQ) the vast majority of the 142.8 Million ER visits in 2015 were "treat and release" and did not result in admission to the hospital.
Only 3.3% of the 30 Million ER visits by patients 0-18 resulted in admission to the hospital.
Only 11.0% of the 86.1 Million ER visits by patients 19-64 resulted in admission to the hospital.
Only 34.1% of the 26.7 Million ER visits by patients 65+ resulted in admission to the hospital.
Takeaways from Day 3:
As cannabis market is currently very hyped & 27% of cannabis companies have women executives, it looks like there is a potential for much needed research and innovation for cannabis related female products
Doesn't look like male-led VCs or pharma companies are going to start investing in femtech very soon
The emerging market is growing but VCs are not investing because it's longer term
We need to completely reinvent sexual wellness solutions for women (particularly those having painful sex) and it's necessary to take a "for women by women" approach
My key takeaways from Day 2:
Women are not like men when it comes to basically everything that has to do with health and medicine
Women (and men) need to come together to push forward inclusive research & products to leap-frog in women's health and close the gap
We need to get more investment into the field, whether it be from women or crowdfunding and stop waiting for the system
WHII was the first conference in the world to concentrate on women's health and it was certainly impressive. As opposed to big conferences where the action occurs on the exhibition floor, WHII was filled with interesting content and the action happened in the lecture and panels. Some highlights from Day 1.Read More
With the big $10M raised by DotLab lats week, I took a deeper look at some of the interesting things happening in the women's health "Diagnostic" side of things. Although most of the products are still under development, here are some of the startups in the field:Read More
How did handpicked responses by the Google, Apple, Amazon teams end up with voice bot responding "I'd blush if I could" to "You're a slut" or "You're a bitch"? Why is the fact that only 20% of AI workers female concerning?Read More
Sound plays an integral part of our surroundings and environment. It's been getting more and more attention, and in the past year or so a whole field of voice UX for apps (not just in the health world) has been taking off. Below are a few articles I found interesting to think about - how sounds can improve medical teams' work in hospital, the future of hearing aids, and the future of hearable technology in general.Read More
With the announcement of Apple WatchOS 6’s period cycle tracker, I found myself reading a bit more about the Apple Watch as well as other wearable sensors in developments. This IEEE Spectrum article gives a peak into the future of wearables (not just wrist bands). I’m hoping that in the relatively near future we’ll be able to find technologies found in the Ava bracelet, EMBR Wave, and other wearables all in one band.Read More
Medical testing is becoming even more convenient. In-home health tests and testing devices are soon to be found in retail stores such as Target and Best Buy. These partnerships bring up some legitimate concerns about patients becoming "consumers", but will also make in-home testing more accessible (and many times affordable) to people across the US.Read More
Tampon-news has been increasing recently. I was surprised to learn that in Europe, although tampons are used by women and placed inside their body, they are less regulated than band-aids and hand sanitizer because they are considered to be personal care products and not medical devices. Due to little product differentiation, women are unlikely to switch tampon brands, and most continue to use the first brand they used as a young women.Read More
The FemTech space is projected to become a $50 billion industry by 2025 (PR Newswire). Although only $400 million was invested in 2018, the next few years are expected to be BIG years for the FemTech industry. I wasn't able to read the study (it costs almost $5,000), but you can check out the summary here.
With all this Buzz, I wanted to post some interesting pieces summarizing and discussing the FemTech space in general.
Not care from home, but it's becoming more and more common to hear about testing, vaccinations, and minor consultations happening at pharmacies. Some more info about this trend below:
Pregnancy and depression are two words that are starting to be heard together more often. It's probably about time...Read More
Menstrual Related Health Tech
Really interesting review of NextGen Jane. They are hoping to diagnose endometriosis and other disorders using blood squeezed from tampons.
Hospital at Home — some interesting things happening this month related to medical transportation
Emergency Triage, Treat, and Transport (ET3) Model (Fierce Healthcare)Read More
Hospital at Home -- More Technical Details
Mission Control Room for Hospital's at Home (Neo.Life): The author writes about her step-mom's experience with Medically Home (formerly Clinically Home). In less than two hours, "a nurse practitioner, a nurse, and an emergency medical technician arrived to get her room set up — complete with a hospital bed, an IV, and monitors like you’d find in an intensive-care unit."Read More
Female-Focused Sex Tech
A year after awarding Osé with an innovation award, CES (the largest Consumer Electronics Show in Las Vegas) has decided to revoke the award and prohibit them from exhibiting in 2019Read More